MC900433800Hit (though it pains me to say it!)

 

Apparently people wearing animal print clothing have been banned from Chessington Zoo “because it is scaring the animals” in their new “African Zufari” area offering an “off road safari” experience. See article here.

From a PR perspective top marks to Frank PR for this media management stunt, which has caught the eye of news desks at national level – in some cases even using and crediting their photographs (see Daily Telegraph article here). Apparently they only got the Chessington contract at the start of this month (Article) so they have had to move rapidly to get the creative work done to organise and deliver this stunt.

With this bit of fun Frank PR have pulled the zoo right into the public eye at a time when zoos generally are probably not at the top of public awareness when it comes to leisure activities.

Of course, I should justify my comment that it “pains me to say” this PR stunt is a hit. There is no basis to the ruling – it really is a made up problem. Animals see the world with greater clarity than any of us and the fact that these “animal printed” humans will be sat in vehicles means they will never be seen as a threat to the wildlife – particularly in an environment entirely constructed by people.

I know from 20 years visiting Africa to view wildlife, that in the real, open spaces of the African plains, it is actually bright colours such as reds, yellows and blues that animals notice – and even then they only react when they see people on foot. Interestingly of the articles I’ve read generated by this stunt, only the BBC sought the views of other animal experts.

I suppose though that making anyone wearing red, yellow or blue wear the “grey overalls” supposedly being distributed at Chessington would have been an expensive proposition, and simply banning people for bad taste if they turned up in animal print clothing might have attracted the wrong sort of headlines.

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