Another example of the failure of the music industry to accept it can no longer treat fans like a cash cow, but that they haven’t realised yet, emerges today with two stories in today’s media about Justin Bieber.

The first is a report that his manager is critical of the Grammy awards for passing over Bieber again this week – “The kid delivered. Huge successful album, sold out tour, and won people over. This time he deserved to be recognized and I don’t really have any kind nice positive things to say about a decision I don’t agree with.” he said (BBC report here).

The timing couldn’t have been worse, as Bieber had a major  issue last night at the O2 Arena in London getting on stage two hours late for the latest gig on his “sold out tour”,  having already been late for a previous concert in Nottingham the previous week (See the BBC story here). This time he was so late that many fans had to leave before he began his performance to get their transport home, leaving some in tears and parents incandescent.

The tour may well be sold out, but Bieber still has to deliver or the brand will get tarnished, and if “winning people over” is an aim of his management there is clearly much work to do after last night.

So what has their response been to the failure of the pop idol to appear for two hours? What are they doing to protect his reputation? What’s being done to re-build the relationship between product and consumer?

So far there has been no explanation, no apology, nothing, from the star or his management – just silence.


On the other hand, as a music fan I have to admit ……………….. perhaps that’s no bad thing.