MISS

The cancellation of the rugby match between Ireland and France at the weekend was a fine example of poor crisis communication, and like all crises the signs of an impending problem were there for all to see well in advance.

As the Daily Telegraph article today about this says, many people had questioned the wisdom of an evening kick off in February at a ground without under pitch heating, but the French Rugby authorities refused to change their plans.

Inevitably the problem came to a head just before kick off when the game was called off with just 10 minutes to go leaving fans feeling cheated and mislead.

But there was worse to follow. Having failed to plan ahead and assess the risks properly (the root of many a crisis), the French Rugby authorities then kept the world’s media waiting for a statement (with deadlines looming) before finally saying they would make no comment.

I wonder what the French for  “When you’re in a hole… stop digging” is?

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