Like something nasty floating in a pond chugging has bobbed to the surface again.

Apparently Islington Council in London are taking legal advice as to whether they can stop it happening on their streets.

The Guardian newspaper conducted a poll on the back of this story in a section predominantly read by people involved in the Charity sector. It asked “Are Chuggers giving Charities a bad name?”. 54.3% of the respondents said yes , whilst 45.7% said no.

This response really depresses me as the 45.7% clearly still in favour of charity mugging obviously have no concept of the notion of reputation. In the face of a real issue forcing a Council to seek legal advice over stopping chuggers on its streets almost half of the respondents (most of whom remember are involved in the charity sector in some way) there are still people in denial that chugging is having a negative effect on the way charities are seen.

It’s time to wake up and smell the coffee. Delivering good works isn’t the only thing a charity is judged on – the way in interacts with potential funders, volunteers or supporters is also a factor in the development of their reputation. To ignore the negative impact of chugging, not just on individual charities using it , but on the sector as a whole is to ignore the value of reputation far beyond its impact on income generation.