No hit or miss this time , just a link to a blog by Brian Solis – social media guru.

For a long time I have held out that social media are often used just because they are new platforms that excite the individual user, and the danger is that they just aren’t plugged in to the needs of the organisation or the people it needs to engage with to be a success.

So it was gratifying to see a tweet this morning from Brian Solis supporting this idea. He says the start point for using social media in an organisation has to be the business need first and foremost.

http://www.briansolis.com/2012/08/q-whats-your-best-advice-to-social-media-managers-a-stop-talking-about-social-media/

It’s well worth a look.

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